Freedom, Flexibility, Comfort
“It’s all about YOO” is YOO’s approach to creating design-led communities that respect the way individuals choose to live. Today’s lifestyles demand congenial spaces for social and health-conscious pursuits, functional living spaces that invite layering with personal styles, and up-to-the-minute technology and connectivity.
A pioneering vision for living, YOO has created an international lifestyle brand that is known around the globe for original design and exceptional quality. Design-aware citizens of the world, called “The Smart Tribe” by Philippe Starck, demand dwellings that are deeply tactile and sensual, that include high-tech features and amenities that surprise and delight. The innovative formula perfected by YOO is extraordinarily sensitive to local cultures and individual communities, while satisfying and elevating the citizens’ sense of place.